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Breakout Panels for the 2010 Governors Conference

2010 Governors Conference Logo

Summary:
May 6, 2010: 10:15 am – 11:45 am and 2:15 pm – 3:45 pm

  1. Social Media and Online Marketing: The Use of Emerging Web Tools to Increase Customers and Revenue
  2. Innovation: Today's Ideas, Tomorrow's Products – Small Business Commercialization of New Technologies and Innovations
  3. Selling to Government: How Small Businesses Contract with Government Agencies
  4. Selling to Big Business: Small Business Procurement Contracts with Big Business
  5. Start-Up Strategies for Success: How Entrepreneurs Learn To Face the Possibility of Failure and Find Success
  6. Raising Investment Capital: Private Equity Solutions to Grow Your Business
  7. Access to Borrowing: How Small Businesses Can Gain Access to Financing through All Types of Lenders, Traditional and Non-Traditional
  8. Health Care Reform: How the Newly Signed Health Care Package Will Impact California’s Small Businesses
  9. “Greening” Your Business: Comprehensive Strategies for Capitalizing on the Emerging Green Economy
  10. International Trade: Sell the World, Go Global – Exploring Opportunities for Small Businesses to Grow Internationally
     

Social Media and Online Marketing: The Use of Emerging Web Tools to Find New Customers and Increase Revenue

The world of social media and marketing is offering real, tangible benefits to businesses that know how to use it well. Hear from industry leaders and fellow business owners on how social media and marketing brings them customers and revenue.

Panelists

 
Claire Johnson– Vice President, Global Online Sales and Marketing, Google.
Claire Johnson is responsible for Google's Online Sales channel, a global team which acquires and provides sales and client services to hundreds of thousands of advertisers, agencies, and advertising reseller partners.
Sumant Sridharan– Head of Online Marketing, Café Press. Sumant oversees all online customer acquisition initiatives for CafePress, including search and media buying. Prior to CafePress, Sumant co-founded AdvantageDirect, a Los Angeles-based marketing firm and has also held executive-level roles in product and marketing at Oversee.net and Vantage Media.
 

Vince Sollitto– Vice President of Corporate Communications, Yelp. Vince has nearly 20 years of experience in communications in the private and public sectors. Vince was vice president of communications at PayPal, from the launch of the service until its sale to eBay three years later.

Caroline Cummings– Director of Entrepreneur Advocacy, Palo Alto Software. Caroline Cummings is an entrepreneur, public speaker, advocate and philanthropist. In her spare time she produces Social Media Boot Camps for business professionals.

Sean Garrett– Vice President of Communications, Twitter. Sean previously co-founded 463 Communications in 2004, after stints at Applied Communications and Bite Communications.
   

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Innovation: Today's Ideas, Tomorrow's Products – Small Business Commercialization of New Technologies and Innovations

Moderator

 
Charles Eason - Director of the Solano College Small Business Development Center. Charles provides one-on-one counseling, training and technical assistance in all aspects of small business management, with a focus on technology transfer and regional innovation partnerships.

 

Panelists

 
Meg Arnold - CEO of the Sacramento Area Regional Technology Alliance (SARTA). Meg oversees SARTA, a tech-focused 501(c)(3) corporation supporting entrepreneurial programs, companies and technology investment throughout the nine-county Greater Sacramento area.
Christopher White - Chief Technology Officer and Founder of Active Spectrum, Inc.. As the owner of Active Spectrum, Inc. and an innovator in chemical instrumentation and microwave technology, Christopher participates extensively in the federal Small Business Innovation Research (SBIR) program and serves on the Board of Directors for Small Business California.
James Robbins - President and Founder of Business Clusters Development. James specializes in facilitating and advising on sector-focused business incubators, regional innovation clusters and public-private partnerships for technology development and commercialization.
Michael Cohen - Director of the Office of Technology Licensing and Office of Intellectual Property and Industry Research Alliances at University of California, Berkeley. As the director of UC Berkeley's technology licensing office, Michael is an expert in tech transfer and university research licensing.
   

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Selling to Big Business: How Small Business Contracts with Big Business

In the world of procurement successful small business owners know that big business offers as much of an opportunity as government. Hear from industry leaders and fellow business owners on how to compete for major corporate contacts.

Moderator

 
Joseph F. Alderete – Manager of Supplier Diversity, Southern California Edison. Joseph oversees the Company’s Women and Minority Business Program.

Panelists

 
Brian Tippens – Director, Global Supplier Diversity Program, Hewlett-Packard Company. Brian manages and sets the strategic direction for a global program which works to ensure that minority-owned and other under-represented businesses have an opportunity to become HP suppliers or service providers.
Sherri Macko – Manager for Supplier Diversity, American Airlines, Inc. Sherri works to facilitate relationships with qualified minority/women-owned, diverse, veteran-owned and small businesses to give them the opportunity to participate as potential suppliers of products and services for the airline.
Denise Rodriguez-Lopez, esq. – American Express OPEN Teaming USA. Denise is the President and CEO of The KMJ Company, her own federal procurement consulting business.


 
Jesus Arturo, “Art” Hernandez – Channel Business Manager West Region, Grainger. Art is responsible for executing and managing the western regional Distributor Alliance program.
   

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Selling to Government: How Small Businesses Contract with Government Agencies

Open up a whole new world of business opportunity! This panel will provide an in-depth discussion on the services critical to small business success in government contracting, such as the certification process, as well as locating, bidding and winning contracts. Hear from experts in the field of contracting from all levels of government and learn how to best navigate their processes to maximize your success.

Moderator

 
Chuck Ashman – Founder/CEO, SMA Global and Executive Producer, Business Matchmaking

Panelists

 
Jennifer A. Grutzius – Chief of Staff, Governor Schwarzenegger’s California Recovery Task Force. Jennifer advises Administration and Task Force members on policy opportunities within the American Reinvestment and Recovery Act of 2009.
Eric Mandell – Department of General Services. Eric and his staff work to make certain that small and Disabled Veteran Business Enterprise businesses get access to their share of state awarded contracts.
Robert Padilla – Assistant Deputy Director, Small Business Procurement Support, Governor's Office of Economic Development.
Bessie Papailias – Port Contract Compliance Manager, Port of Oakland. Bessie serves as the Port Contract Compliance Manager and Manager of Community Relations at the Port of Oakland.

 
Michelle Stratton – Deputy, Office of Small Business Programs, Army Corps of Engineers. Michele is responsible for coordinating set-aside acquisitions with the Small Business Administration (SBA) and Contracting Officers and Agencies.
   

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Start-Up Strategies for Success: How Entrepreneurs Learn To Face the Possibility of Failure and Find Success

Every great entrepreneur in California has one thing in common: the have all FAILED. However, California’s most successful entrepreneurs have learned from their failures and came back stronger and more determined to succeed. Hear from some of the most inspiring small business owners and learn dynamic strategies for looking hardships in the face, getting your business off the ground, and succeeding.

Moderator

 
Arel Moodie – Best Selling Author and America’s Top Young Speaker. Arel Moodie is an expert on helping students start taking action toward their goals. His story to success has already been featured in the book Student Entrepreneurs and in Millennial Leaders where he’s named one of the Country’s Top Generation Y Leaders.

Panelists

 
Grady Burnett –Director of Global Online Sales and Operations, Facebook. Grady is responsible for sales, account management and customer service for Facebook Ads globally.
Rahim Fazal – CEO, Involver. Rahim Fazal, CEO and Co-Founder Involver, is a three-time entrepreneur. Rahim was named one of America's "Top 30 Entrepreneurs Under 30" by Inc. Magazine in 2008, and one of the “Top 25 Digital Thought-Leaders” by iMedia in 2009.
Mike Roessler – Director, Small Business Programs for Economic & Workforce Development, through the California Community Colleges.
Keir Beadling – Co-Founder and CEO of Mavericks Surf Ventures, Inc. and the Founder and CEO of Evolve Sports, LLC. Keir and his team oversee the iconic Mavericks brand and the world-famous Mavericks Surf Contest.
Mark O’Leary - Regional Vice President for Business Services, Comcast. In this capacity, Mark is responsible for building a B2B organization that will provide data, telecommunications and video products to the commercial market.
   

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Raising Investment Capital: Private Equity Solutions to Grow Your Small Business

How can small business owners gain access to financing through private equity? This panel presents an outstanding opportunity for entrepreneurs and business owners to meet representatives from a wide-ranging panel of experts from angel investment, early-stage venture capital, later-stage venture capital and growth equity, senior growth debt, and merger and acquisition/buyout specialists.

Panelists

 
Peter Gardner - Managing Director at Wavepoint Ventures. Peter invests in capital-efficient seed and early-stage companies in the medical, information and clean technology sectors.
Randy Hawks - Managing Director at Claremont Creek Ventures. Randy brings more than 25 years of technology industry experience as a senior general manager and venture investor to the group.
John Kunhart - Managing Director and Co-founder of American River Ventures. John brings a quarter-century of broad-range experiences starting new ventures and working in major corporations to complement his investment background. Before co-founding American River Ventures, John was an active seed-stage investor.
Diana Benedikt - Managing Director of Scale Business Group, an entrepreneurial advisory services firm that assists early and growth stage enterprises in attracting investors, advisors and talent, and helping clients obtain nearly $100 million from angel and venture sources.
Gary Smith - Managing Director of Encore Consumer Capital, LLC. Gary leads a distinguished career in grocery marketing, merchandising and retail operations spanning more than 40 years.
Mark Sullivan - Managing Partner of Private Equity Partners, a boutique financial advisory firm specializing in institutional private equity, debt financings, and merger and acquisition transactions. With more than 20 years of experience, Mark has directed more than $250 million in transactions for clients in applied technology, wireless communications, business services, healthcare, financial services, and specialty retailing.
Jon Gregory - President, CEO, and Founder of Golden Capital Network, helping companies featured at Golden Capital Network events raise over $1 billion in angel or venture capital investments. In 2001, Jon also co-founded the Sacramento Regional Technology Alliance (SARTA), an 8-county network of private and public sector leaders focused on fostering technology-based economic development in the region.

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Jeff Blanc - Founder and Partner in Square 1 Strategy Building, a leading private equity firm that provides strategic marketing and venture capital for its clients.


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Bill Reichert - Managing Director of Garage Technology Ventures, with more than 20 years of experience in early-stage information technology and materials science companies.
   

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Access to Borrowing: How Small Businesses Can Gain Access to Financing through All Types of Lenders, Traditional and Non-Traditional

How do small businesses gain access to financing through different types of lenders in today's difficult climate? Access to Borrowing introduces you to a broad range of potential partners in the lending world, including traditional banks, nonprofit community lenders, and government programs designed to open the doors to capital for small businesses.
 

Panelists

 
Mark Quinn - District Director for the Small Business Administration in San Francisco, covering the San Francisco Bay Area and Northern California counties, from Crescent City to Santa Cruz, and a business loan portfolio of more than 10,500 loans worth $3.7 billion.
Hilda Kennedy - Founder and Executive Director of AmPac Tri State Certified Development Company. Hilda oversees the distribution of funds and resource information to more than 200 business clients and, just within the past year, directed the purchase of commercial buildings for four woman-owned businesses totaling over $6 million using SBA 504 loans.
Scott Huberts - Business Development Officer at SAFE-BIDCO. Scott helps small businesses at almost every stage of development access state and federal loan and guarantee programs designed to assist businesses that may be underserved by traditional lending institutions.
John Seeley - Managing Director of Acrius Capital. John specializes in assisting small businesses that are struggling with cash flow constraints, whether they are caused by rapid growth or accumulated debt.

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Mark Raffield - Vice President and Senior Business Development Officer at Wells Fargo. Mark comes from Wells Fargo's SBA lending program for the Bay Area, a leader in small business lending.
   

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Health Care Reform: How the Newly Signed Health Care Package Will Impact California’s Small Businesses

With the recent passage of the health-care reform bill, California small businesses must now anticipate the effects that these changes will have on their operation. Hear from industry leaders and fellow business owners on what this landmark legislation means for small businesses.

Panelists

 
John Newman – Director of Exchanges and Performance Reporting, Kaiser Permanente. Prior to joining Kaiser Permanente, John was a health care industry strategy and operations consultant with Deloitte & Touche and Arthur Anderson.
Richard Figueroa – Health Care Advisor, Office of Governor Arnold Schwarzenegger. Richard is also a voting member of the State of California Managed Risk Medical Insurance Board, which administers the Healthy Families Program (S-CHIP), Access for Infants and Mothers, and Major Risk Medical Insurance Program.
John Arensmeyer – Founder/CEO, Small Business Majority. John founded Small Business Majority, a California-based, national, nonpartisan organization, founded and run by small business owners, that brings the voices of America’s 28 million small businesses to the public policy table.
Scott Hauge – Founder/President, Small Business California. Scott has been a leading advocate in paving the way for small and medium sized businesses for many years.
David Chase – California Outreach Manager, Small Business Majority. David manages Small Business Majority's Sacramento office, building relationships with small business organizations and owners across California and working with legislators and other policymakers in the state.
   

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“Greening” Your Business: Comprehensive Strategies for Capitalizing on the Emerging Green Economy

One part inspiration and two parts practical tools, the ‘Greening Your Business’ panel will inform and inspire attendees about the various aspects of the emerging Green Economy, provide details on available government programs and outline strategies to get started and move forward.

Moderator

 
Brian Burch – Director, Global Consumer PC Business Unit, Hewlett-Packard. HP maintains industry leading sustainable business practices.

Panelists

 
Thomas Ackerman – Principal, Spirit Graphics. Thomas has completely revamped his small business to take advantage of every facet of the green economy.
Stefan Mühle – Regional Director and General Manager, Orchard Hotels. Stefan and his partners opened the Orchard Garden Hotel and became the First LEED-Certified Hotel in California and the Fourth in the World.
Stephen Lehtonen – Chairman/CEO of Green Plumbers USA. In addition to his role as CEO of GreenPlumbers USA and Onni, Inc, Steve has been a plumbing industry leader for more than 30 years.
Larry Rillera – Program Manager, California Energy Commission. At the Energy Commission, Larry oversees some of the state’s most resourceful programs that offer opportunities for small business owners who are interested in sustainable business practices.
Daniel M. Curtin - Director, California Conference of Carpenters. Daniel has served as director for the California Conference of Carpenters since 2001 and previously held the same position from 1992 to 1999. From 1999 to 2001, he served as chief deputy director for the Department of Industrial Relations.
   

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International Trade: Sell the World, Go Global – Exploring Opportunities for Small Businesses to Grow Internationally

Discover how small businesses are excelling in the global marketplace and learn why your next market could be emerging in Asia, Latin America or Europe. International Trade: Sell the World, Go Global gives you the skills and network connections to sell without borders and reach your next customer at any corner of the globe.
 

Moderator

 
Jeff Williamson – Statewide Director of the Centers for International Trade Development, Assistant Deputy Director of the Governor's Office of Economic Development, and member of the California International Trade Partnership Council, Jeff helps small business owners to expand their marketplace internationally through mentoring, training and counseling.

Panelists

 
Ayse Oge - International trade consultant, speaker and author, Ayse counsels businesses on the cross-cultural dimensions of international trade. She is author of “Go Global to Win”, “Global Business Guide” and currently serving as Vice-Chairwoman of Valley International Trade Association and Score Counselor on international trade at Glendale California.
Rod Hirsch - Director of the Oakland, California Export Assistance Service with the US Commercial Service of the Department of Commerce, providing US companies with direct services to get started exporting or increasing sales to new global markets, including market intelligence, trade counseling, business matchmaking and trade advocacy.
Jim Lucchesi - Senior Business Development Officer at US Export-Import Bank. Before joining Eximbank, Jim was a commercial banker with 30 years of international trade finance experience.

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Jerry Avila - Northern California Regional Manager and Senior International Trade specialist for the US Small Business Administration's Office of International Trade, and a leading expert on both the public and private sector side of international trade.
No Photo Available Jorge Jaramillo - President of the San Mateo County Hispanic Chamber of Commerce, Vice Chair of the District Export Council of Northern California, and President of Open Markets Company. As a small business owner, Jorge engages in the export of US-made products and, as Vice Chair of the District Export Council, consults with both business and government sectors to facilitate new businesses engaging in global trade.
   

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