Photo: Paolo Vescia
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Minding her peas and carrots wins investors
by Susan Smith Hendrickson
Jill Litwin, founder and CEO of a healthy frozen-food company for growing kids, is a typical entrepreneur in many ways. She works (all the time). She gets overtly excited about the launch of her third product, Peas of Pie pizza with vegetables baked into the crust (and stresses about it). And, like most small-business owners, she has to, by default and natural desire, have her hands, or at least her head, in all aspects of her company, from product development to checking whether the delivery trucks are on running on time.
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Susanna 
River Song Natural Foods is a natural foods store in the rural area of Willow Creek, California, and is the only natural food store within 32 miles. The store provides 100% natural foods and beverages, with 90% of those foods and beverages being organic. Most of their products are from local producers and are of the highest quality. River Song Natural Foods strives to achieve total customer satisfaction by offering specials and welcoming customer feedback.
BACKGROUND
Organic Grace is located in the rural town of Garberville and offers home products and building supplies that are healthier for humans and gentler on the earth. The mission is two-fold; first to improve the health of their customers by offering non-toxic products as an alternative to the growing list of mainstream merchandise that contain cancer-causing and other toxic components, and secondly, to educate consumers and promote products that do not poison the earth. In-store sales account for about half of sales, with Internet sales making up the other half.
THE WORKBOOK FOR TEST SUCCESS: How to Be Calm, Confident and Focused on Any Test, is the newest and most needed of test prep books. Written by Dr. Ben Bernstein, a teacher for 40 years and a performance psychologist for 30 years, it gives the test-taker the effective study skills, strategies to reduce test taking anxiety and a guided road map to perform better on tests.
