Photo: Paolo Vescia
Minding her peas and carrots wins investors
by Susan Smith Hendrickson
Jill Litwin, founder and CEO of a healthy frozen-food company for growing kids, is a typical entrepreneur in many ways. She works (all the time). She gets overtly excited about the launch of her third product, Peas of Pie pizza with vegetables baked into the crust (and stresses about it). And, like most small-business owners, she has to, by default and natural desire, have her hands, or at least her head, in all aspects of her company, from product development to checking whether the delivery trucks are on running on time.
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