“Geology enthusiast makes dream store a reality”
Gary Mason read a book about starting a rock shop in 7th grade and has been thinking about it ever since. His dream came true on December 5th, 2013 when he opened his business, Beautiful Earth. Beautiful Earth is a small retail shop in Fort Bragg that offers minerals, fossils, meteorites, gems, stone beads, gem elixirs, and supplies. It is also a gallery for art of all media inspired by the Earth. In addition to being a retail shop, Mason uses Beautiful Earth as a classroom for a mineral and gem elixir course series. Having taught high school Earth Science and Mineralogy Lab at Chico State, Mason is able to share a wealth of knowledge about the specimens he offers.